| For other uses, see Stark Expo (disambiguation) |
The Stark Expo is a website created for the promotion of Iron Man 2, set as the official website of the Stark Expo, and featuring links to multiple websites and videos. It is the first promotional campaign web series in the Marvel Cinematic Universe.
Overview[]
The marketing campaign introduced a website of the Stark Expo. Featuring online tickets for the event, a message from Tony Stark and architectural sketches of the Expo. It also included a 3-D Stark Expo map, with details of each representative and the location of their pavilion. A promotional video for the Stark Expo 2010 was released as well, and a nostalgic promotion video of the 1974 Expo.
Next to the Stark Expo website a few other websites were released as well for subsidiaries of Stark Industries. Marvel also allowed sponsors of Iron Man 2 to have a pavilion on the Expo, with links to their websites, most of them having a marketing campaign of their own involving Iron Man.
Pavilions[]
| Pavilion | Image | Description |
|---|---|---|
| 1 | 
|
Stark Industries |
| 2 | 
|
Royal Purple - Synthetic Oil[1] |
| 3 | 
|
Dr Pepper[2] used their relationships formed at the Expo and promoted their drinks with the use of Iron Man and LG. |
| 4 | 
|
Burger King |
| 5 | 
|
Cordco[3] is a subsidiary of Stark Industries. With approximately 57.000 employees they currently have an active market in security systems and services. At Cordco, they spent over eight months developing a prototype model of a truly unique device to fight fires. The 'Sonic Fire Extinguisher' uses sonic waves to put out the blaze. |
| 6 | 
|
Unisphere |
| 7 | 
|
Oracle |
| 8 | 
|
Stark-Fujikawa[4] is a subsidiary of Stark Industries. Their main goal was to promote the Stark HUD 2020. |
| 9 | 
|
Kodak |
| 10 | 
|
Audi[5] |
| 11 | 
|
AccuTech[6] is a subsidiary of Stark Industries, introducing their latest breakthrough in anthropo-robotic physical enhancement: 'HazTech Exoskeleton'. |
| 12 | 
|
LG |
| 13 | 
|
Norton from Symantec |
| 14 | 
|
Reese's[7] In the invitation letter to exhibit the 2010 Stark Expo, Tony Stark even asked to bring extra Reese's for himself. |
| 15 | 
|
7-11 |
| 16 | 
|
Turk Telecom |
Architecture Sketches[]
Stark Industries Subsidiaries[]
With the promotion of the Stark Expo, Marvel also introduced three subsidiaries of Stark Industries. Each one of them had their own website and a promotional video to promote their own pavilion at the Expo. Most notable is the company AccuTech, who invented the soundvehicles hoping to contain the Hulk.
Cordco[]
Introducing the Sonic Fire Extinguisher.
Stark-Fujikawa[]
Introducing the Stark HUD 2020.
AccuTech[]
Introducing the HazTech Exoskeleton.
Revealed Notes[]
When the websites were still active, a press release from AccuTech and a memo from Tony Stark could be viewed as well.
Stark Expo Jingle[]
The Stark Expo Jingle was a tune continuously played on the website of the Stark Expo, it can be heard during the Stark Expo scene in Iron Man 2 as well.[8]
Videos[]
Cast[]
- John Slattery as Howard Stark (1 episode)
- Unknown voice actor as Narrator (1 episode)