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File18-Stark Expo 'full site'

The Stark Expo is a website created for the promotion of Iron Man 2, set as the official website of the Stark Expo, and featuring links to multiple websites and videos.

Overview[]

The marketing campaign introduced a website of the Stark Expo. Featuring online tickets for the event, a message from Tony Stark and architectural sketches of the Expo. It also included a 3-D Stark Expo map, with details of each representative and the location of their pavilion. A promotional video for the Stark Expo 2010 was released as well, and a nostalgic promotion video of the 1974 Expo.

Next to the Stark Expo website a few other websites were released as well for subsidiaries of Stark Industries. Marvel also allowed sponsors of Iron Man 2 to have a pavilion on the Expo, with links to their websites, most of them having a marketing campaign of their own involving Iron Man.

Pavilions[]

Pavilion Image Description
1 File01-Stark Expo 'Stark Industries' Stark Industries
2 File02-Stark Expo 'Royal Purple - Synthetic Oil' Royal Purple - Synthetic Oil[1]
3 File03-Stark Expo 'Dr Pepper' Dr Pepper[2] used their relationships formed at the Expo and promoted their drinks with the use of Iron Man and LG.
4 File04-Stark Expo 'Burger King' Burger King
5 File05-Stark Expo 'Cordco' Cordco[3] is a subsidiary of Stark Industries. With approximately 57.000 employees they currently have an active market in security systems and services. At Cordco, they spent over eight months developing a prototype model of a truly unique device to fight fires. The 'Sonic Fire Extinguisher' uses sonic waves to put out the blaze.
6 File06-Stark Expo 'Unisphere' Unisphere
7 File07-Stark Expo 'Oracle' Oracle
8 File08-Stark Expo 'Stark Fujikawa' Stark-Fujikawa[4] is a subsidiary of Stark Industries. Their main goal was to promote the Stark HUD 2020.
9 File09-Stark Expo 'Kodak' Kodak
10 File10-Stark Expo 'Audi' Audi[5]
11 File11-Stark Expo 'Accutech' AccuTech[6] is a subsidiary of Stark Industries, introducing their latest breakthrough in anthropo-robotic physical enhancement: 'HazTech Exoskeleton'.
12 File12-Stark Expo 'LG' LG
13 File13-Stark Expo 'Norton from Symantec' Norton from Symantec
14 File14-Stark Expo 'Reese's' Reese's[7] In the invitation letter to exhibit the 2010 Stark Expo, Tony Stark even asked to bring extra Reese's for himself.
15 File15-Stark Expo '7-11' 7-11
16 File16-Stark Expo 'Turk Telecom' Turk Telecom

Architecture Sketches[]

Stark Industries Subsidiaries[]

With the promotion of the Stark Expo, Marvel also introduced three subsidiaries of Stark Industries. Each one of them had their own website and a promotional video to promote their own pavilion at the Expo. Most notable is the company AccuTech, who invented the soundvehicles hoping to contain the Hulk.

Cordco[]

Introducing the Sonic Fire Extinguisher.

Stark-Fujikawa[]

Introducing the Stark HUD 2020.

AccuTech[]

Introducing the HazTech Exoskeleton.

Revealed Notes[]

When the websites were still active, a press release from AccuTech and a memo from Tony Stark could be viewed as well.

Stark Expo Jingle[]

‎The Stark Expo Jingle was a tune continuously played on the website of the Stark Expo, it can be heard during the Stark Expo scene in Iron Man 2 as well.[8]

Videos[]

Cast[]

Appearances[]

Stark Expo 74[]

Characters[]

Locations[]

Organizations[]

References[]

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