John "J" Jonah Jameson Jr. is the show host of The Daily Bugle, who mainly focuses on reporting on the actions of heroes and vigilantes, including Mysterio, whom he reveres as a great hero, and Spider-Man, whom he views as a menace to society. He, along with Mysterio and William Ginter Riva, is responsible for exposing Spider-Man's true identity of Peter Parker to the public.
The reveal gave The Daily Bugle a surge in popularity, and Jameson continued to report on Peter Parker, fueling public hatred of the hero, and support for the late Mysterio. Tipped off that Parker was taking refuge at Happy Hogan's Condominium, Jameson traveled there in hopes of getting incriminating footage, only to witness the clash between Spider-Man and the various villains that had been unleashed from the Multiverse. Jameson was forced to flee the scene when the battle got out of hand, and later was called by Parker himself, who told the world he would make right his mistakes. Jameson alongside everyone else in the world would forget Peter Parker as a result of Doctor Strange's spell.
Educated at Home
- "Might be a good time for homeschool, folks; worked wonders for yours truly."
- ―J. Jonah Jameson[src]
Prior to adulthood, J. Jonah Jameson was homeschooled. This experience would inform his future advocacy against the public school system.
Reporting on Spider-Man
In 2024, while reporting from The Daily Bugle, Jameson had witnessed the actions of Spider-Man during his battles against the Elementals in Venice and Prague, where he had become overwhelmed and inadvertently caused some massive destruction. Giving his report of the incidents on his show, Jameson called Spider-Man a psychopath who was wielding powers that he did not deserve. Jameson had also called Mysterio, who had seemingly destroyed Hydro-Man and Molten Man, a true hero. Upon finishing his report on Spider-Man, Jameson thanked his audience for watching and recommended that they like and subscribe.
In the following days, Jameson posted articles accusing Spider-Man from taking down the Manfredi Crime Family under orders of one of their rivals to worsen the Mafia Cold War on New York City, discrediting the claims of Ned Leeds and Flash Thompson in regards to their experiences on Europe and even commenting about a failed raid on Area 51, which he compared to the past controversy surrounding purchasable Chitauri weapons in the black market in the aftermath of the Battle of New York back in 2012.
Jameson later received edited footage from William Ginter Riva of a battle between Spider-Man and Mysterio in London. During the battle, Mysterio filmed himself claiming that he had intentions to save them from Spider-Man and the Stark Industries Combat Drones, framing Spider-Man for murdering him. Having watched the footage and believing Mysterio's claims, Jameson proceeded to expose Spider-Man's real identity as Peter Parker.
Jameson aired the footage on The Daily Bugle after sharing it with Pat Kiernan from NY1, as he also hailed Mysterio as the greatest superhero of all time and calling the exposé of Parker the real blockbuster. In the wake of this last report, Jameson and The Daily Bugle reached out to some teachers of the Midtown School of Science and Technology for more background on Parker, but they declined to comment. Jameson then bashed Parker by calling him names and exposed his friends, Ned Leeds and Michelle Jones as well. He then broadcasted a video of a Mysterio supporter splashing green paint on Parker.
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Sometime after Spider-Man's identity was revealed, Jameson hired Betty Brant as an intern, she managed the Bugle's TikTok account and sometimes Jameson would make small appearances by the end of the videos to comment on the topic of the certain report or correct her if she spoke too highly of Spider-Man.
- "Tragedy. What else can I call it? What more need be said? The damage, the destruction, you saw it with your own eyes. When will people wake up and realize that everywhere Spider-Man goes, chaos and calamity ensue. Everything Spider-Man touches comes to ruin. And we, the innocents, are left to pick up the pieces."
- ―J. Jonah Jameson[src]
Jameson was soon alerted by a The Daily Bugle truck-driver that he had found Spider-Man in a F.E.A.S.T. truck, sending Norman Osborn to the New York Sanctum and spoken to by May Parker. When Jameson realized Spider-Man was no longer there, he was enraged at him.
Soon after, Jameson and his crew went to Happy Hogan's condominium and learned Parker was inside. Jameson waited impatiently outside and was met by the Department of Damage Control agents. As they waited, he witnessed when a man with mechanical tentacles was shot out of a window by electricity. Jameson then watched as the man escaped, telling a cameraman to catch him as he jumped onto another building. He was then startled when Lizard tore out of the F.E.A.S.T. truck and ran away.
When Sandman and Electro escaped, the winds picked up around them, and a blackout occurred within the condominium. Looking up once more, he spotted Parker engaged in a fight against Lizard and smiled that he had found him. However, once the condominium began to collapse due to the fight inside, he and his crew were forced to escape.
Shortly after, Jameson and his crew returned to the now destroyed condominium and reported on May's death. Despite knowing he was her nephew, Jameson blamed Parker for what had happened, suggesting that he had caused his aunt's death.
Speaking with Peter Parker
Later, Parker called Jameson via a video broadcast, revealing the truth that he had caused the universe-displaced people to enter their universe, and it was his fault. Jameson is shocked that Parker finally admitted to the chaos, before he reveals his location in the re-building Statue of Liberty. Jameson realizes and tells to the audience that Parker is going to destroy another national monument after the Washington Monument and the Tower Bridge.
Forgetting Spider-Man's Identity
Hours later, Jameson, along with the rest of the world, had his memory of Peter Parker erased. In December, Jameson operated at his studio, continuing to question when Spider-Man would make his identity be known, saying that if he was truly a hero, he wouldn't be hiding behind the mask like a coward.
An experienced journalist, J. Jonah Jameson works for The Daily Bugle, a controversial web news media outlet of a doubtful reputation for its divided opinions headquartered in New York City. Loyal to his news outlet, Jameson is known for making reports and giving stubborn claims without caring if their sources are really accurate. He also gives his own opinions without acknowledging if they are positive nor negative, as demonstrated when he criticized the Avengers for leaving a mess of Chitauri technology behind after the Battle of New York. Coupled with that, Jameson has something of a conspiracy theorist on him, immediately speculating about if Hydro-Man's origins are related to the US government or why Area 51 failed to be raided. However, as any news show host, Jameson has a charismatic side, concluding one of his reports by thanking the audience for watching and recommending to like the video and subscribe to the outlet.
Jameson also had a reputation for exploiting his employees, such as his intern Betty Brant, rudely yelling at her while posting videos of the Bugle on Instagram or one of her cameramen, who he severely criticized for not following F.E.A.S.T. in the way his boss expected.
Since the Blip took place, Jameson's main object of scorn is none other than the superhero Spider-Man, whom he deems a criminal menace in spite of his heroic reputation, even resorting to lying to give support to his opinions: for example, when Spider-Man helped the New York City Police Department to take down the Manfredi Crime Family, and harmlessly joking about taking over NYPD's jobs, Jameson angrily accuses him for worsening the Mafia Cold War, stopping the Manfredis under directions of their rivals and disrespecting the NYPD. When Mysterio appeared to "stop" Hydro-Man in Venice, Jameson immediately came to support him and hailed him as a hero, yet he was truly unaware that Mysterio was actually in no way a hero.
Jameson's tendency of accepting sources without asking himself their provenance reached its highest point following the Battle of London, when William Ginter Riva sent him doctored footage which incriminated Spider-Man as the responsible behind the Elementals' attacks and revealed his secret identity as Peter Parker. Desperate to expose Spider-Man as the menace he deems and cement Mysterio as a hero at any cost, Jameson not only shares the edited footage with other news bulletins but gives a report of it without remorse to the entire world. This act of carelessness towards Spider-Man and his alter ego, being uncaring in how his information would ruin a high-schooler's life and reputation, shows that J. Jonah Jameson is willing enough to commit defamation to make everyone believe that everything he says is right.
Despite his bravado though, he is shown to have some semblance of a heart as while he still blamed Spider-Man for May Parker's death following the Escape of the Villains, he seemed genuinely remorseful of her death and pointed to it as consequence over super hero vigilantism showing he does care for some citizens despite his faith being placed in the wrong people such as Mysterio.
- "Only a coward conceals his true identity. Only a coward hides his true intentions. Rest assured, ladies and gentlemen, this reporter will uncover those intentions, come hell or high water."
- ―J. Jonah Jameson[src]
- Expert Investigator: Jameson is a skilled investigator, able to find facts about stories and twist words to fit the way he reports the news. Although he often reports with sensationalism in mind, he tells stories based on facts and interviews, and inserts his own commentary regarding the story being told. He uses his stories to further his own agenda, such as when he reported on a failed raid of Area 51 and managed to criticize superheroes for allowing Chitauri weapons to be sold on the streets after the Battle of New York.
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- Daily Bugle Broadcasting Center: To be added
- In the comics, J. Jonah Jameson is an editor-in-chief at The Daily Bugle newspaper, the boss of Peter Parker, and Spider-Man's harshest critic.
- To offer a better reflection of the changes in the state of journalism, the mannerisms of the Marvel Cinematic Universe version of Jameson mimic those of the American far-right conspiracy theorist Alex Jones and the setup of The Daily Bugle is similar to Jones' online podcast and news network InfoWars.
Behind the Scenes
- J. Jonah Jameson in the Marvel Cinematic Universe is the third live-action incarnation of the character, following an incarnation portrayed by David White & Robert F. Simon and another incarnation that was also portrayed by J.K. Simmons in Sam Raimi's Spider-Man trilogy from Sony Pictures Studios.
- J.K. Simmons first expressed interest in reprising his role as J. Jonah Jameson in the Marvel Cinematic Universe back when Spider-Man: Homecoming was about to start filming, but Jameson wasn't included in that film. However, according to Kevin Feige and Amy Pascal, it was always part of the plan to bring Simmons back to play Jameson.
- J. Jonah Jameson was brought into the story of Spider-Man: Far From Home once it was decided to use the news to let Mysterio expose Spider-Man's true identity. According to Jon Watts, had J.K. Simmons refused to reprise the role, they would have scrapped Jameson's presence and replaced him with another character.
- According to J.K. Simmons, the filmmakers of Spider-Man: Far From Home decided to make J. Jonah Jameson bald in order to evolve him from his comic book version and make him more contemporary: "The only thing we didn't a hundred percent see eye to eye on, I think, was how much is this character going to be the character from, I think, the comic books and from the Sam Raimi original trilogy, and how much do we want to evolve it and to have it be more contemporary or more… you know. I was very attached to what I had done previously for a variety of reasons. So I guess the compromise ended up being no hair".
- Courtland Fuller was a stunt double for J.K. Simmons in the role of J. Jonah Jameson.
- This version of the character is featured in the post-credit scene of Venom: Let There Be Carnage which ties into the ending of Spider-Man: Far From Home.
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- The Daily Bugle/Promotional Campaign
- Spider-Man: Far From Home Mid-credits Scene
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- Spider-Man: Homecoming
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- EXCLUSIVE: J.K. Simmons Reacts to 'Spider-Man' Petition Calling for His Return: 'I'll Never Close the Door on
- How Spider-Man: Far From Home Pulled Off That Post-Credits Cameo
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- J.K. Simmons' ‘Spider-Man: Far from Home' Cameo Led to Some Creative Disputes