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ILM Immersive

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ILM Immersive, formerly known as ILMxLAB, is Lucasfilm's immersive entertainment studio. The company was founded in 2015 as a division of Industrial Light & Magic.

History[]

On October 3, 2019, it was announced that ILM Immersive and Marvel Studios had partnered up to create Avengers: Damage Control, a virtual reality experience game based on the Marvel Cinematic Universe films as part of their virtual reality experience games line known as The Void.[1]

On May 8, 2024, ILM Immersive and Marvel Studios partnered up again and announced What If...? – An Immersive Story, a mixed-reality game spin-off based on the Disney+ TV series What If...? [2][3]

References[]

  1. ↑ ‘Avengers: Damage Control’ Trailer: The Marvel Cinematic Universe Comes The VOID Virtual Reality Experience
  2. ↑ Marvel Studios and ILM Immersive Announce 'What If...? - An Immersive Story' Coming Exclusively to Apple Vision Pro
  3. ↑ Become a Hero in “What If…? – An Immersive Story,” Coming Soon Exclusively to Apple Vision Pro - ILM Immersive
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