- "Escape to a world all your own, where your problems float away. When you wanna get away, but you don't wanna go anywhere. Hydra Soak, find the goddess within."
- ―Commercial Announcer[src]
- "Do you need a break?"
"You read my mind."
"Come with me."
- ―Commercial Announcer and Troubled Woman[src]
Hydra Soak was advertised in a commercial in the "sitcom world" of Wanda Maximoff, as part of the Westview Anomaly. In the commercial, a stressed woman was told that a bath using Hydra Soak luxury bath powder would help calm her down and mentally transport her to a paradise.
- The Hydra Soak commercial is a spoof of the popular Calgon "Take Me Away!" commercial from the 1970s.
- In the Agents of S.H.I.E.L.D. episode Identity and Change, Phil Coulson theorizes that HYDRA used a blue soap to insert false memories into people's brains and make them believe in their simulated reality.