"A man with cash is a man with class."
―Honest Eddie[src]

Honest Eddie is the owner of a car dealership in South Carolina simply called Honest Eddie's Car Dealership.


Honest Eddie was approached by Phil Coulson who was looking for a vehicle that could "take a beating" Coulson offered Eddie cash and recommended certain vehicles. Eddie's jeep was then stolen by Lance Hunter. Eddie realized they were trying to rob him and attempted to call the police, before he could make the call Coulson shot him with an I.C.E.R..[1]




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