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"At table two, you have Arturo Rey III. The discount furniture king of Washington Heights. He smuggles coke and smack in his couches. He pushed the Colon brothers out the coke biz once Domingo died."
Shades to Mariah Dillard[src]

Arturo Rey III, born Arturo Gomez III, was a drug-dealer from Washington Heights and potential buyer of Mariah Dillard's assets. He managed to attack Luke Cage using Judas Bullets but was defeated and arrested. After he was released from the precinct with Benjamin Donovan's help, Rey was killed by Shades.

Biography

Early Career

Controlling the Cocaine

Arturo Rey III was born in Dominican family as Arturo Gomez III. In his youth, he was a member of the Diablos and was a stick-up kid and hustler. The Diablos expanded into Harlem from Washington Heights but were then taken out by the Yardies. Reinventing himself, Rey III founded Merlin Discount Furniture and became the discount furniture king of Washington Heights. He used his couches to smuggle cocaine and heroin and pushed the Colon Crime Family out of the cocaine business after Domingo Colon was killed. Despite this, heroin was still the major source of his income.[1]

Buying the Guns

Deal with Mariah Dillard

"My millions are already legit. I've got a product. Your guns represent further profit and protection, and a fortified wall between Washington Heights and Harlem."
―Arturo Rey to Mariah Dillard[src]
ArturoReyIII-FirstScene

Rey III waiting to meet with Mariah Dillard

When Mariah Dillard decided to get out of the crime business and turn legitimate, she decided to sell her weapons to raise capital. Arturo Rey III was one of three potential buyers, including Nigel Garrison and Dontrell Hamilton. They all attended Harlem's Paradise one night, where Dillard heard their pitches to buy the weapons. Rey III's offer hinged on his money being legitimate, and that having the weapons under his control would represent protection for Harlem.

Arturo-Cockroach-GunDeal

Rey III attempts to buy Mariah Dillard's guns

Dillard agreed to deal with Rey III since selling the guns to him would keep Harlem safe. After Hamilton confidently expressed a desire to take up a controlling interest in Dillard's business, Rey III noticed Luke Cage's arrival and came out to confront him with his gun being drawn against him. While Shades stood by, Dillard threatened the life of Claire Temple, who had just entered the club, forcing Cage to leave with Temple. With the deal all settled in, Rey III was given a Hammer Industries Assault Rifle upfront and Judas Bullet.[1]

Unsuccessful Ambush

ReyIIIBlowsUpLCageInsideHisTruck

Rey III blowing Luke Cage up with a bomb

"Arturo Rey III is all yours. His car's parked outside. El Tercero, my ass. This is a part of a Judas Bullet and a Judas gun. That's automatic federal time, right?"
"Hell, yeah."
"Might be enough to get Arturo to talk."
"Or give up two other folks down at Harlem's Paradise I am dying to holler at."
Luke Cage and Misty Knight[src]

Since Luke Cage was going after his heroin business, Rey III arranged for Sugar to slip information to Cage regarding a shipment at the docks. When Cage arrived and entered a Merlin Discount Furniture truck, Rey III drove to the dock as he witnessed Cage was inside the truck. With the plan now settled in, Rey III used a detonator to blew the vehicle up and as it exploded into flames. With a satisfying grin that his plan was a success, Rey III was ready to drive away but noticed that Cage survived the explosion.

ReyIIIShootingAtLCageWithAJudasBullet

Rey III shoots Luke Cage with an Assault Rifle

After Cage walked up to confront Rey III, he went to the backseat of his car and grabbed an Assault Rifle with a Judas Bullet inside. Rey III then shot Cage with the Judas Bullet, causing sever pain on his stomach until drilled and exploded onto him, much to Rey III's anticipation of it killing him. To both Rey III and Cage's surprise, the Judas Bullet had no effect, leading Cage to furiously confront Rey III. Rey III was then knocked out by Cage, before telling himself that he didn't understand why the Judas Bullet didn't work. Cage took the unconscious Rey III into the 29th Precinct Police Station, leaving him in the care of Misty Knight and Tom Ridenhour.[1]

Arrest and Release

ReyIIIInsultsMKnightHavingOneArm

Rey III insults Misty Knight for her missing arm

"After assaulting and apprehending my client, did Mr. Cage bother to read him his rights?"
"No matter what, we got him on a Judas Bullet charge."
"Regardless, my client has made bail. He walks right now. See you in court. If it even goes that far."
Misty Knight and Benjamin Donovan[src]

Rey III was contained in the interrogation room and requested the lawyer to represent him. After Mark Bailey and Nandi Tyler talked to Rey III, he was visited by Knight, without any noticed. Rey III mockingly greeted her, referring to Knight's missing right arm. Knight sarcastically laughed before informing Rey III that he was caught with possession of Judas Bullet and an Hammer Industries Assault Rifle what means he will be in automatic federal custody. Rey III was offered by Knight to make a statement against Mariah Dillard who presumably was his contact.

ReyIIIGetsReleasedFromThePoliceStation

Rey III gets released from the Police Station

However, before Rey III could say something, he was found by Benjamin Donovan, who demanded that Rey III is allowed to go free, which Knight refused as she noted that he had been caught with a Judas Bullet. Donovan successfully argued that Luke Cage was a vigilante whose involvement in the case actually held no legal strength. Donovan also noted that Rey III had been granted his bail by Dillard and was, therefore, able to walk free immediately. Once Knight realized that she unable to make any arguments that would keep Rey III in her custody, Tom Ridenhour uncuffed him and he with Donovan left the 29th Precinct Police Station.[3]

Executed by Shades

ReyIIITalksToShades

Rey III having a meeting with Shades

"Why would we set you up? You're our customer."
"Not anymore, I'm not."
"What? We had a deal. You said you got a judge."
"I'll give you your money when I get off free and clear. Or I'll go back to that one-armed detective and tell her what I know. She's got a hard-on for that old bitch of yours."
Shades and Arturo Rey III[src]

Upon returning to his furniture store, Rey III was visited by Shades and Comanche who came to collect the money which was owed to Mariah Dillard from Rey III. They told Rey III that it was due to Donovan that he was allowed to get free in the first place, however, Rey III argued that it was due to the Hammer Industries Assault Rifle and the Judas Bullet that he bought from Dillard had actually failed to successfully kill Luke Cage that was why he had been taken back into custody in the first place.

Arturo Rey III (Deceased)

Rey is shot in the head and killed by Shades

As Rey III insisted that he would no longer be doing any business with the Stokes Crime Family in the wake of the current situation, he began threatening to then go up to Misty Knight with evidence against Dillard which would put her in risk of being sent to prison, which greatly angered Shades who stood up against Rey III. While Rey III's henchmen attempted to show their strength against him, Shades initially attempted to laugh at his insults, until he began insulting Dillard personally which had greatly annoyed Shades. As Rey III began insulting Dillard in Spanish, Shades lost his temper and shot Rey III directly in the forehead, forcing Comanche to kill his henchmen.[3]

Personality

"Who are you supposed to be? The short arm of the law?"
―Arturo Rey III and Misty Knight[src]

To be added

Abilities

  • Marksman: To be added
  • Bilingualism: To be added 

Equipment

  • Handgun : Rey drew his gun in self-defense when Luke Cage entered the private area of Harlem's Paradise while he attended a meeting with Mariah Dillard. However, knowing the guns would have no effect on Cage and he would not physically harm them, Dillard told him to put the gun down while they spoke.
  • Hammer Industries Assault Rifle: Rey came into possession of an assault rifle after a deal with Mariah Dillard. In an attempt to kill Luke Cage, he orchestrated a plan for him to investigate a carrier truck filled with explosives. When it failed, he used the rifle to also kill Cage.
    • Judas Bullet: Using the assault rifle, Rey had access to Judas Bullets that previously penetrated Cage's skin. However, when the bullet made contact to his skin, it did not penetrate.

Facilities

  • Merlin Discount Furniture: Branded as a furniture store, Rey used the Merlin Discount Furniture for his drug trafficking business. Rey used the furniture from his store to smuggle cocaine and heroin, which push the Colon Crime Family out of the drug business. However, due to a deal taking a different path, Rey was killed in his furniture after he rejected Shades' proposal and insulted Black Mariah.

Relationships

Family

  • Arturo Gomez I - Grandfather
  • Arturo Gomez II - Father

Allies

Enemies

Appearances

In chronological order:

References

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The Marvel Cinematic Universe wiki has a collection of images and media related to Arturo Rey III.
  1. 1.0 1.1 1.2 1.3 1.4 1.5 Luke Cage: 2.01: Soul Brother #1
  2. Translated from Spanish: The King
  3. 3.0 3.1 3.2 Luke Cage: 2.02: Straighten It Out
  4. Translated from Spanish: The Third
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