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The Ant-Man promotional campaign was a crossmedia campaign to promote Ant-Man. It consisted of the social media platforms YouTube, Twitter, Google+ and LinkedIn. The crossmedia campaign was mostly focused on the main characters Scott Lang and Darren Cross.
WHiH Newsfront: covering 'Scott Lang'[]
The campaign included the first season of the webseries WHiH Newsfront focusing on Scott Lang and his future release. To promote their new online platform, WHiH posted links to their videos on their Twitter and Google+ pages. The video's were further discussed on the website Mashable. WHiH also gained some exclusive footage involving Lang who was set to be released from prison after the 2012 break-in. A WIRED interview with Darren Cross was released by WHiH aswell.
- WHiH Newsfront/Season One
- Twitter Profile/WHiH Newsfront
- Google+ Profile/WHiH Newsfront
- Mashable: Everyday hero or thief?
- Mashable: Confessions of a whistleblower
Pym Technologies with CEO 'Darren Cross'[]
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Pym Technologies had a recent break in nano technology. Naturelly this was discussed on their Google+ and Twitter pages, which gained the atention from the media. Not soon after Darren Cross CEO of Pym Technologies was interviewed by WIRED Insider reporter James Rondell. An article of the interview could be found on the WIRED webpage, which gave some deeper inside. A brief history of Darren Cross can be found aswell, on his Linkedin page.
- WHiH Newsfront/Season One
- Google+ Profile/Darren Cross
- Linkedin Profile/Darren Cross
- Twitter Profile/Pym Technologies
- Google+ Profile/Pym Technologies
- WIRED: Pym Technologies. Where the Past Meets the Present
There was also an official Darren Cross and Pym Technologies Youtube page. However, besides their picture or logo, they didn't upload anything else.
Timeline[]
The timeline of the campaign.
- July 2, 2015 - WHIH Newsfront Promo.
- July 4, 2015 - A firework display at the Avengers Tower. (WHiH Newsfront Twitter/Google+)
- July 6, 2015 - Reminder for episode 2. (WHiH Newsfront Twitter/Google+)
- July 7, 2015 - WHIH Newsfront Top Stories.
- July 9, 2015 - Announcement for the July 9, 2015 news. (WHiH Newsfront Twitter/Google+)
- July 9, 2015 - Announcement for the WIRED Insider. (Darren Cross Google+)
- July 10, 2015 - WHiH obtained footage of the Scott Lang break-in. (WHiH Newsfront Twitter/Google+)
- July 11, 2015 - WHIH EXCLUSIVE: 2012 VistaCorp break-in security footage involving cyber-criminal Scott Lang
- July 15, 2015 - WIRED Insider Interviews Darren Cross, CEO of Pym Technologies
- July 16, 2015 - WHIH EXCLUSIVE: Scott Lang Interview