In the comics, Fury is a Caucasian Italian-American and thus looks like this:
(Image taken from Marvel: Ultimate Alliance. It's the most realistic-looking and authentic adaptation since David Hasselhoff's ill-fated portrayal in Nick Fury: Agent of S.H.I.E.L.D. back in '98). As a result, owing to the growing popularity of his M.C.U. counterpart, which is somewhat based off his counterpart from the "Ultimate" imprint, they created Nick Fury Jr., real name Marcus Johnson, who resembles the M.C.U. version, as his son.