Board Thread:General Discussion/@comment-3123266-20140303175822/@comment-2127388-20140706084653

No need to spread out that you have Aether, when you have something else. Its a matter of credibility of Collector's service. Asgard has entrusted Aether to Collector's care for safe-keeping (and its them who made the container, has their aesthetic), so Collector can shout out he has it and all. It will discredit him in front of Asgard, and everyone else that he cant keep his mouth shut.

Unlike. Collector confirmed Aether is Infinite Stone with his "One down, five to go." Also Odin more or less confirmed it as well, saying that Aether was before the creation of universe, or their interpretation. That fitrs nicely for something that should be "infinite", dont you agree? :)

Why it was revealed Orb is Power Stone... probably it was evident. The synopsis of GotG was "hunt for object of intergalactic destruction" or something like that. Also that this is one of the Stones. So maybe they decided to tell it, because this is in thegalactic plane, where this may not be as secretive as on Earth where they just now found out aliens are a thing, and Asgard where they are all about mysticism and magic. Why Aether was not yet revelaed to be which Stone... who knows.