Stark Expo

Stark Expo was created by Howard Stark in 1943, it is located in Flushing Meadows, New York City. It is an expo that brings minds together from around the world and combines them to try and develop new things for the future of mankind and the world.

World Exposition of Tomorrow
Howard Stark, owner and CEO of Stark Industries, sponsored an exhibition of future technologies, the World Exposition of Tomorrow, which Steve Rogers, Bucky Barnes and their respective dates, Bonnie and Connie, attended. The Expo presented such inventions as Phineas Horton's Synthetic Man, and a prototype of a Flying Car by Stark Industries. Stark himself hosted the presentation of the Flying Car, an audience success despite the failure of the prototype.

Rogers attempted to enlist again during the presentation, leaving Barnes and the girls behind, but Barnes tried to persuade Rogers to not expose himself to such a risk. Rogers' strong moral convictions were the reason behind all those attempts to enlist, perceiving he had no right to stay behind when men were risking their lives fighting in the war, and Barnes, concerned about the well-being of his friend, asked him not to do nothing stupid until his return before saying goodbye.

Doctor Abraham Erskine of the Strategic Scientific Reserve overheard Rogers' conversation with Barnes about wanting to help in the war, and approached Rogers to evaluate his motives of enlisting, directly asking Rogers if he wanted to kill nazis. Rogers' five attempts of enlisting, and his motivations to not kill anyone, but to help stop the war, impressed Erskine, and offered him his only chance to enlist.

City of the Future
In 1974, Howard Stark presented the City of the Future at Stark Expo, but was limited with the technology of his time so he couldn't complete it. Tony Stark brought it back to try and pull the world together with technology for the future.

Stark Expo Opening Ceremony
Tony Stark flew over New York City, only to land in the scenario of the Stark Expo and host its opening ceremony for a cheering crowd. Stark praised his own achievements as Iron Man, bringing the longest uninterrupted period of world peace. He talked about the purpose of the Stark Expo, the importance of their legacy, as organizations from all over the world would join efforts for the sake of a better future.

While displaying his father's opening for the Stark Expo made in 1974, Stark went backstage to check his blood toxicity, having discovered that the Palladium core of the Arc Reactor in his chest was slowly killing him.

Reporter Chess Roberts covered the event, informing that the Expo would be opened for a full year, and she would visit the pavilions, attractions and inventions presented to cover the news.

Stark abandoned the Expo escorted by his bodyguard, Happy Hogan, while attending fans, signing autographs and greeting Larry Ellison and Larry King, coming across a beautiful woman standing by his car. The woman turned out to be a U.S. Marshall, who was waiting for him to give him a subpoena for the Senate Armed Forces Committee in Washington, D.C., and Stark, upset for the inconvenience, departed for Washington driving his own car.

Battle at Stark Expo
Justin Hammer hosted his own weapons demonstration at the Stark Expo, with the name "In Defense of Peace", an event attended by military and civilian authorities, including Pepper Potts as the new CEO of Stark Industries.

He seized the opportunity to criticize Iron Man for not sharing his technology with the rest of the world, and, in order to avoid the loss of human lives in the battlefield, he presented his new lines of Hammer Drones, each one representing a branch of the United States Armed Forces: Army, Navy, Air Force and Marine Corps. Adding that, despite this advancement, human presence would be necessary, he presented the War Machine Armor and its pilot, Lieutenant Colonel James Rhodes.

Tony Stark arrived at the Expo amongst a thunderous applause of the attending crowd, intending to evacuate the civilians in response to Vanko's threats, and to question Hammer about his collaboration with Vanko. Before he could obtain any response, Vanko remotely controlled War Machine Armor and the Hammer Drones to attack Stark.

Pepper Potts accessed the backstage to check the situation, overhearing that someone was controlling the drones from another location, hampering the technicians from regaining control of the situation. Potts' assistant Natalie Rushman, the undercover identity of S.H.I.E.L.D. agent Natasha Romanoff coerced Hammer into confessing the identity of the responsible, Ivan Vanko, and his location, departing to Hammer Industries Headquarters while Potts called the police.

Iron Man battled the armies of drones while avoiding War Machine's shoots to not harm his friend, while the drones started attacking the Expo to fulfill Vanko's desire of destroying Stark's legacy, endangering civilians in the process.

Romanoff rebooted the system of Rhodes' armor at Hammer Industries Headquarters, just in time to avoid Rhodes killing Stark.

Iron Man and War Machine then got surrounded by the Hammer Drones, battling them until Stark unleashed a laser weapon that tore the drones in half. Romanoff warned them that another signal was approaching, and both Stark and Rhodes witnessed the arrival of Whiplash.

Vanko's new armor resisted all the attacks launched to him, and he gained the upper hand, managing to constrain Stark and Rhodes with the whips of the armor. Seeing no other way, Stark and Rhodes mutually attacked them other with their repulsors, causing a explosion right at the spot where Vanko was standing. Vanko activated the self-destruct mechanism in his armor and the drones, causing a series of explosions in the complex that almost killed Pepper Potts, rescued by Stark in the nick of time.

Construction of Stark Tower
Pepper Potts announced in a press conference that, after all damage resulting from the Stark Expo incident had been repaired at the expense of Stark Industries, the relationship between Stark Industries and New York would make another step towards the future, the construction of Stark Tower.

1943

 * Stark Industries--Flying Car
 * Phineas Horton--Synthetic Man

2011

 * Stark Industries and Subsidiaries
 * AccuTech
 * Stark-Fujikawa
 * Cordco


 * Hammer Industries--Armor and Hammer Drones
 * Oracle Corporation

Video

 * Promotional video

Behind the Scenes

 * The Expo looked a lot like Epcot, a theme park in Florida, connected to Disney.
 * To promote Iron Man 2, the studio created a Stark Expo viral site that can be found here