Board Thread:General Discussion/@comment-4479676-20161127221136/@comment-27020644-20170111165751

That is sort of one of Marvel's goals with the MCU. They want to build character recognition. And they don't just do it for heroes, but villains as well. For example,(from what I was told by some comic book fans, I don't read the comics) Malekith and Kaecilius were very minor characters. Thanks to the MCU, more people know them. I think the comics side of Marvel even started to use Malekith as a larger villain since people recognized him from Thor: The Dark World.

Also it's sort of a marketing thing. Prior to Doctor Strange, it would be difficult for Marvel to sell any merchandise of Kaecilius, but now that he's more well known people are more willing to buy that type of merchandise.