Board Thread:General Discussion/@comment-24467536-20140716020823

Mark July 15, 2014 as the day Marvel has jumped the shark.

Marvel announced on The View (of all TV shows) that the Thunderer is now going to be the Thunderess. Thor has become unworthy to lift Mjoiner so that privilege goes to a woman that takes the mantle of THOR. The persons who came up with this idea (and the Marvel PR person who is selling this) have misjudged the public reaction to this news. The blowback on this is fierce on social media and comment blogs, despite some coming out in favor of this idea. They even got some facts wrong - this is not the first time Thor was a woman; JANE FOSTER took up the hammer as "Thordis". (I think there were other times a woman handled "Meow-Meow".  I read Wonder Woman of DC Comics had it.)  As for the diversity argument Marvel is trying to sell to the public - that could have been accomplished by putting Black Widow, Sif, Valkirye, Storm, etc. more in the forefront, especially in the MCU. This was done for shock value hoping to move high sales on this comic, but this may backfire on Marvel and do damage to other parts of the brand. It was pushing it with Guardians of the Galaxy; now it's really gone out there. 