Board Thread:General Discussion/@comment-24467536-20140305030218/@comment-24467536-20140306111734

There lies the problem. AoS is nothing more than a marketing tool for the Marvel films. How they schedule episodes to coincide with movie openings and DVD releases is proof of it. It also leads to lazy storytelling. It had sagging ratings as it rolled along (even ABC execs admitted the ratings weren't that good for a while), so they rely on the movie tie-in to get people to watch. I don't think that will work; I've read stories that T.A.H.I.T.I was a failure ratings wise for the 18-49 group - the sweet spot advertisers want. It should be strong enough to make it appointment TV on its own and not depend on MCU as a crutch. The next episode won't be a continuation of the previous one, and the Sif/Lorelei battle devolves into a sword-wielding catfight over Thor. I've written previously that Sif may have gone to the darkside because she's heartbroken that Thor chose Jane; but WHY make Sif look like a jealous angry bird?