Board Thread:Questions and Answers/@comment-121.217.116.50-20150424151348/@comment-121.217.116.50-20150425154056

Pops Capo wrote: Uh, nope, I'm a staff member in a few wikis, if you're curious. Bahahaha! Your ignorance is so obvious. You're not staff. Kirkburn is staff. DaNASCAT is staff. Merrystar is staff. CzechOut is staff. BertH is staff. Grunny is staff. Everyone on this list is staff. You, you're not staff. You may be an admin on a couple of wikis, maybe even a bureaucrat, but you ain't staff. Stop giving yourself fancy titles which don't belong to you.

TomasDerksken wrote: Hmm, I am one of the people in charge of advertising this wiki, and my own experience is the 22nd of April (Dutch) so that point is pretty weak.

And dont forget: Its an american movie, from Hollywood, its not weird to have the date of release from the nation the movie origins from mentioned. You seem to be the most rational person in this converstation, but I must ask: If you had it on the 22nd, the earliest release date and in fact the global release date, then why didn't you use that date in the advertising? Wouldn't your own experience tell you that it would be nonsensical to use a release date later than the global release? I mean, I would understand if the difference in release date was one day later than the global release due to time zones meaning what is one day in one part of the world is actually the previous day elsewhere, but a whole week out? Surely you must have seen the confusion that would cause.

Most movies advertise their global date of release as the date of releasse in the country of creation because they air first in their country of creation, and advertise the local date of release locally only. This is a special case and should be treated as such. The release date to be advertised on a global site should be the global release date.

People understand if their local release date is later, because that is so often the reality of the situation, but it is very confusing if their release date is earlier than the one advertised globally. It raises questions in the new editors mind such as "am I allowed to add content on this since my country got the movie before the release date used on the wiki?" and, on the reverse side, "does that mean I can keep reading this wiki spoiler-free until the release date shown on the wiki since my country doesn't get the film before then?". While you may have consensus on the answers to those questions as regular editors, the new readers and editors the spotlight is designed to bring in won't know the answers and might be more shy of editing here than they otherwise would. This is especially a problem unless your spotlight is double length, because it will be taken down about the time that these questions become irrelevant (the end of the month).

I may be editing anonymously here, but I have been the admin in charge of the advertising and design of several other wikis in the past, including around big events on them, so I know how spotlights and site promotion work. You have to think about the response of the uninitiated person of all demographics with an interest in your topic when designing your advertising, and in this case your advertising was aimed at one very specific demographic: the Americans. While you yourself may not be American, you have (probably unintentionally) alienated a large proportion of the people viewing your advertising by localising its message rather than using the global message. Remember, global audience, global advertising. If this wiki was only read in the US, then the US air date would be fine, but it isn't, so it isn't. The American air date might have been what was used in the past when dealing with American movies which aired first in the US, but this is a special case where the global release was earlier than the native release, so you needed to use the global facts to target your ads.

It's obviously too late for this round, but if there are any of the other movies which you are going to spotlight yourselves with which are going to have weirdly staggered release dates, then I seriously recommend you have a good hard look at your policies around your release dates and view the consequences of them relative to a global audience. Sometimes, it can be really hard to view your wiki through the eyes of a new user, and I can empathise with that, but you must try if you want to have the most effective advertising possible to pull in new users and turn them into fellow editors and community members.