User blog comment:Russell-Bowman/How long will it all last...?/@comment-24675861-20140510173453

My biggest problem with the MCU planning so far ahead is the commercial generation we are in now with a ten-second attention span. Superhero movies get constantly rebooted because what works for one generation won't work in another. For example, Superman with Reeve reversing time by changing the Earth's rotation was incredible when I was a kid. Now it's stupid. Will Iron Man talking to J.A.R.V.I.S. be standard by 2028? How will the movies stand the test of time?

The MCU will last as long as it is innovative. Maybe they are already thinking ahead by giving the Winter Soldier actor such a lengthy contract (in the other franchises, there are talks of replacing Wolverine)...