Ant-Man (film)/Promotional Campaign

The Ant-Man promotion campaign is a crossmedia campaign for the movie Ant-Man. It started in July 2, 2015 and consists the social media platforms YouTube, Twitter, Google+, LinkedIn with YouTube as main platform.

Media
The campaign started with a series videos of WHiH Newsfront on YouTube about Scott Lang and his future release. These videos are supported by posts on Twitter and Google+. Also items from the videos were further discussed in articles on the Internet, like on the website Mashable.com.

Besides the story about Scott Lang information is given about Darren Cross, Hank Pym and Pym Technologies. These videos are also supported by post on Twitter and Google+, but also by LinkedIn.

Next to these two stories, different information is released on Google+ and Twitter about various subjects. For example, it was said on July 4 that there would be fireworks above the Avengers Tower. However, the main focus is on the story of Scott Lang, the promotion of the movie Ant-Man.

Timeline
The timeline of the campaign.
 * July 2, 2015 - WHiH Newsfront July 2, 2015. (WHiH Newsfront Youtube/Twitter/Google+)
 * July 4, 2015 - A firework display at the Avengers Tower. (WHiH Newsfront Twitter/Google+)
 * July 6, 2015 - Reminder for episode 2. (WHiH Newsfront Twitter/Google+)
 * July 7, 2015 - WHiH Newsfront July 7, 2015. (WHiH Newsfront Youtube/Twitter/Google+/Mashable.com)
 * July 8, 2015 - Announcement for the July 9, 2015 news. (WHiH Newsfront Twitter/Google+)
 * July 9, 2015 - Announcement for the WIRED Insider. (Darren Cross Google+)
 * July 10, 2015 - WHiH obtained footage of the Scott Lang break-in. (WHiH Newsfront Twitter/Google+)
 * July 11, 2015 - WHiH Exclusive: Scott Langs break-in. (WHiH Newsfront Youtube/Twitter/Google+)
 * July 14, 2015 - WIRED Insider: Darren Cross. (WIRED/Youtube/Pym Technologies Twitter)
 * July 15, 2015 - Link to the WIRED Insider. (Darren Cross Google+/Pym Technologies Google+/WHiH Newsfront Twitter/Google+)

WHiH Newsfront (Scott Lang story)
The campaign started with the story about Scott Lang. The television network WHiH World News released episodes of their WHiH Newsfront, with information about Scott Lang. These videos are supported by posts on Twitter and Google+. Also items from the videos were further discussed in articles on the Internet, like on the website Mashable.com.

The story is about Scott Lang who is released from prison after the 2012 break-in. T


 * Videos: WHiH Newsfront (web series) (including the WHiH Exclusives)
 * Twitter: Twitter Profile/WHiH Newsfront
 * Google+: Google+ Profile/WHiH Newsfront
 * Articles: Mashable.com

Darren Cross/Pym Technologies story
They also started a Twitter, Google+ and LinkedIn account for Darren Cross and Pym Technologies.


 * Videos: WIRED Insider: Darren Cross
 * Twitter: Pym Technologies
 * Google+: Google+ Profile/Darren Cross and Pym Technologies
 * LinkedIn: Linkedin Profile/Darren Cross
 * Articles: WIRED Insider: Darren Cross