Rand Enterprises Leishmaniasis Cure

"Excuse me, but, um, how many people die from, uh What is it?" ". If left untreated, latest numbers show roughly 50,000 a year." "And we have the cure? We can save lives at five bucks a pill, but you wanna raise the price?" "I know how this looks, but this is how business is done."

- Danny Rand and Ward Meachum

The Rand Enterprises Leishmaniasis Cure is a medecine manufactured and patented by Rand Enterprises in order to cure in multiple countries.

History
According to research, twelve million people are currently infected by in 98 countries. Rand Enterprises created the anti-parasitic antimonial with far-reaching effects to cure it.

On the meeting, Board of Directors of Rand Enterprises discussed Pricing strategy for a new drug before they were interrupted by Danny Rand. The new cure had possible customers, such as Asia, Africa, South and Central America, and Eastern Europe. Joy Meachum decided, that Rand can make this in bulk, making the production price less than for a pill. However, Lawrence Wilkins suggested that they should raise the price for the medicine in order to fund new research and boost profits for the company in the pharmaceutical division.

Before they could make a desision, Rand insisted that they should sell the medicine at lower prices to just what they cost to produce in order to make sure everyone can afford it. Wilkins who attempted to reassure Rand that they as a company knew what they were doing and the medicine would be purchased by the and subsidized it for Third World countries.

However, Rand still insisted that they needed to sell the drug just at the cost that it took to produce it. As the largest stakeholder of the company, he made his decision final and Ward Meachum had to confirmed his opinion.